Experience

 Coact

June 2023 - Present | Pune(Remote) | Pay Per Click Specialist | Contract(Freelance)

Role Summary:

As a Pay Per Click (PPC) Specialist, I was responsible for managing and optimizing PPC campaigns to drive high-quality leads and support the company’s sales objectives. My role involved conducting market analysis, user research, and strategic content development to achieve measurable success.

Problems:

During my initial analysis, I encountered several challenges:

1. Lead Quality: There was a need to enhance the quality of leads generated by our PPC campaigns, as the existing leads were not converting effectively.

2. Competitor Insights: Understanding competitors’ strategies was crucial to refining our campaigns and improving market positioning.

3. Sales Support: The sales team required more qualified leads and improved user experiences to increase the number of successful sales calls.

4. Content Optimization: The product page content needed to be more compelling to better resonate with the target audience and improve conversion rates.

Actions Taken:

To address these issues, I implemented several key strategies:

1. Market Analysis & User Research: I conducted extensive market analysis and user research, leading to the development of targeted content that helped us achieve key success metrics within the first 21 days of the campaign.

2. Competitor Research: I performed detailed research on competitor strategies and implemented findings that led to a 25% increase in overall qualified leads.

3. Lead Generation & Refinement: Through continuous refinement of PPC campaigns, I generated over 70 high-ticket leads in 10 months, achieving a 5x return on investment.

4. UX Analysis & Sales Support: I provided UX analysis that improved the user experience on product pages, resulting in 30+ additional sales calls each month, which significantly supported the sales team.

5. Content Collaboration: I worked closely with the marketing team to optimize product page content, leading to a 30% increase in conversion rates.

Results:

My contributions as an independent contractor have resulted in significant achievements:

• Rapid Success: Achieved key success metrics within the first 21 days through strategic market analysis and content development.

• High-Quality Lead Generation: Generated over 70 high-ticket leads, with a 5x ROI, through ongoing campaign refinement.

• Increased Qualified Leads: Competitor research and strategic adjustments led to a 25% growth in qualified leads.

• Enhanced Sales Support: UX improvements facilitated 30+ additional sales calls per month.

• Conversion Growth: Collaboration on content optimization resulted in a 30% increase in conversions.

 Ubrik Media

November 2021 - November 2022 | Dubai(Remote) | Pay Per Click Specialist | Full Time

Role Summary:

As a Pay Per Click (PPC) Specialist at Ubrik Media, I managed and optimized high-budget digital marketing campaigns for B2B products. My focus was on driving lead generation and enhancing campaign performance through strategic coordination with stakeholders, daily monitoring of key metrics, and collaborative efforts with design and content teams.

Problems:

In my role at Ubrik Media, I faced several critical challenges:

1. Underperforming Lead Generation: Despite significant marketing budgets, our campaigns were not yielding the desired number of qualified leads, affecting the overall ROI.

2. Campaign Inefficiencies: The campaigns required daily monitoring to identify and address inefficiencies that were leading to wasted spend and suboptimal performance.

3. Low Conversion Rates: The conversion rates were below expectations, indicating that the ad messaging and design elements were not resonating effectively with the target audience.

4. Lack of Performance Visibility: Without robust reporting mechanisms, it was challenging to measure success and make data-driven decisions for future campaigns.

Actions Taken:

To overcome these challenges, I took the following actions:

1. Stakeholder Collaboration: I worked closely with B2B product stakeholders to align our PPC strategies with their specific business goals. This involved refining targeting strategies and ensuring that our campaigns addressed the unique needs of our audience. This collaboration played a key role in boosting lead generation by 50% within just three months.

2. Daily Campaign Monitoring: I implemented a rigorous daily monitoring process to track KPIs such as click-through rates, conversion rates, and cost per acquisition. This approach led to a 15% improvement in campaign performance and a significant reduction in wasted marketing spend.

3. Team Collaboration for Conversion Optimization: I partnered with the design, content, and advertising teams to enhance ad creatives and landing page content. By aligning the messaging and visual elements with the target audience’s needs, we increased the conversion rate by 10% within two months.

4. Comprehensive Reporting: I developed and generated detailed monthly reports that provided clear insights into campaign performance. These reports were instrumental in identifying areas of success and opportunities for further optimization.

Results:

The strategies I implemented at Ubrik Media resulted in significant achievements:

• Boosted Lead Generation: Through close collaboration with stakeholders and strategic adjustments, I increased product lead generation by 50% within three months.

• Improved Campaign Efficiency: Daily monitoring and optimization efforts led to a 15% improvement in overall campaign results and reduced wasted spend.

• Enhanced Conversion Rates: By working with the creative teams, I successfully increased the conversion rate by 10% in just two months.

• Increased Performance Visibility: The comprehensive reports I developed provided valuable insights that guided future campaign strategies and ensured continuous performance improvements.

 Uluad Marketing

March 2021 - July 2021 | Folsom, California, United States(Remote)  | Pay Per Click Analyst | Full Time

Role Summary:

As a Pay Per Click (PPC) Analyst at Uluad Marketing, I managed and optimized Google Ads Grants accounts with a monthly budget exceeding $10,000 per client. I handled a combined budget of over $100,000 per month, ensuring high campaign performance. My responsibilities included maintaining a CTR of 5% and a conversion rate of 2%, daily keyword optimization, and structuring campaigns for maximum efficiency. 

Problems:

Several challenges emerged in this role:

1. Budget Utilization: Managing Google Ads Grants accounts required ensuring that the entire $10,000 monthly budget was spent effectively while maintaining Google's compliance policies.

2. Low Conversion Rates: Some accounts struggled to achieve conversions despite high traffic.

3. Keyword Inefficiencies: Irrelevant or low-performing keywords impacted quality score and expected CTR (Exp CTR).

4. Campaign Structure Issues: New accounts lacked a well-defined campaign structure, leading to inefficiencies in budget allocation.

5. Ad Relevance & Copywriting Challenges: Ensuring engaging ad copy to achieve an above-average Ad Relevance score was crucial.

6. Tracking & Reporting: Some landing pages were not properly tracking conversions, making performance measurement difficult.

Actions Taken:

To address these issues, I implemented several key strategies:

1. Optimized Budget Utilization: Ensured full spending of Google Ads Grants budgets while keeping within compliance rules.

2. Daily Keyword Optimization: Paused irrelevant or low-performing keywords, improving CPC, quality score, and Exp CTR.

3. Campaign Restructuring: Collaborated with the internal team to build a strategic account structure for new campaigns.

4. Ad Copy Enhancement: Used a copywriting framework to generate engaging ad copy, improving Ad Relevance scores.

5. Conversion Rate Optimization (CRO): Analyzed underperforming accounts and worked with colleagues to implement strategies that boosted conversions.

6. Bulk Uploading via Google Ads Editor: Efficiently uploaded extensions, keywords, and ads in bulk, streamlining campaign setup.

7. Conversion Tracking Setup: Used Google Tag Manager to track key landing page conversions.

8. Competitive Analysis: Leveraged SEMRush to analyze competitors’ keyword strategies and refine our campaigns accordingly.

Results:

The actions I implemented led to several positive outcomes:

• Maintained a 5% CTR across all accounts.

• Achieved a 2% conversion rate through continuous campaign improvements.

• Improved ad relevance, leading to a higher Quality Score and reduced CPC.

• Optimized budget spending to ensure full utilization of the $10,000/month per client Google Ads Grants allocation.

• Increased efficiency in campaign setup and management through structured processes and bulk uploads.

 Affinity Express

March 2020 - March 2021 | Pune(Remote) | Pay Per Click Analyst | Full Time

Role Summary:

As a Pay Per Click (PPC) Analyst at AffinityX, I was responsible for managing and optimizing PPC campaigns for a diverse portfolio of over 40 clients. My role involved daily monitoring of campaign performance, coordinating with international teams, and driving improvements in user experience and ad effectiveness.

Problems:

Several challenges emerged in this role:

1. Pacing Issues: Monitoring spend limits daily was a significant challenge, as there were no established Standard Operating Procedures (SOPs) in place to guide these activities.

2. Lack of SOP: The absence of a structured SOP made it difficult to maintain consistency and efficiency in campaign management.

3. Quality Score Confusion: We struggled with understanding how to effectively work with and improve the quality score—a critical factor in ad performance.

4. High Workload: Managing campaigns for over 40 clients simultaneously required exceptional multitasking skills.

5. Copywriting Coordination: Coordinating with the copywriting team in the Philippines to receive ad copies within the Service Level Agreement (SLA) was a constant challenge, as was ensuring the content met client expectations.

Actions Taken:

To address these issues, I implemented several key strategies:

1. Pacing Management: I established a daily routine to monitor spend limits, ensuring that all campaigns stayed within budget while still achieving their objectives.

2. SOP Creation: I contributed to the development of a comprehensive SOP for PPC management, which streamlined processes and improved overall campaign efficiency.

3. Quality Score Monitoring: I created a dedicated spreadsheet to track and maintain quality scores across all campaigns. I also developed a deeper understanding of the factors influencing quality scores and implemented strategies to enhance them, leading to a 30% improvement.

4. Multitasking & Client Coordination: I honed my multitasking abilities by effectively managing over 40 client accounts simultaneously. This involved regular communication with clients to align on goals and expectations, as well as making adjustments to campaigns to achieve optimal results.

5. Copywriting Collaboration: I coordinated closely with the copywriting team in the Philippines to ensure ad copy was delivered on time and met the required standards. This collaboration was crucial in maintaining the quality and relevance of the ads, leading to a 25% increase in user engagement.

Results:

The actions I implemented led to several positive outcomes:

• Increased Landing Page Relevance: By optimizing product page designs, I achieved a 40% increase in landing page relevance, resulting in more qualified leads.

• Improved User Experience: Through targeted keyword research and ongoing campaign optimization, I increased the quality score by 30%, which in turn improved ad performance.

• Enhanced User Engagement: My regular analysis and adjustment of advertising ad copy resulted in a 25% increase in user engagement.

• Effective Campaign Management: My ability to manage multiple clients efficiently and coordinate effectively with international teams ensured that all campaigns met their targets and adhered to budget constraints.

WNS Global Services 

February 2019 - January 2020 | Pune | Claims Assessor(Trainee) | Full Time

Role Summary:

As a Claims Auditor (Trainee) at WNS Global Services, I was responsible for verifying customer claims related to dental and optical treatments. My role required meticulous attention to detail, efficient processing of transactions, and a strong focus on customer satisfaction.

Problems:

In this role, several challenges needed to be addressed:

1. Accuracy of Reimbursements: Ensuring 100% accuracy in processing claims was critical to maintaining trust and avoiding financial discrepancies.

2. High Transaction Volume: The need to process a minimum of 30 transactions daily demanded exceptional efficiency and time management.

3. Customer Satisfaction: Maintaining a high level of customer satisfaction was a priority, but the volume and complexity of claims made this a challenging goal.

Actions Taken:

To tackle these challenges, I employed the following strategies:

1. Detailed Verification Process: I developed a rigorous verification process to ensure that all dental and optical claims were accurate and met the necessary criteria for reimbursement. This involved cross-checking all details against company policies and regulatory standards.

2. Efficiency in Processing: To handle the high volume of transactions, I streamlined my workflow by organizing claims into categories and prioritizing them based on complexity and urgency. This approach allowed me to process at least 30 transactions daily without compromising accuracy.

3. Customer-Focused Service: I maintained a strong focus on customer service by paying close attention to detail and ensuring that each claim was processed with the customer’s needs in mind. I also took the initiative to communicate proactively with customers if there were any discrepancies or additional information required, thereby preventing delays and enhancing satisfaction.

Results:

The actions I took led to several positive outcomes:

• 100% Accurate Reimbursements: By implementing a thorough verification process, I ensured that all claims were processed with 100% accuracy, avoiding any errors in reimbursements.

• Efficient Workflow: My ability to process at least 30 transactions daily ensured that the workload was managed effectively, and claims were processed in a timely manner.

• High Customer Satisfaction: My attention to detail and customer-focused approach resulted in a 90% customer satisfaction rating, reflecting the quality of service provided.

Education

Fergusson College

Pune

Bachelor Of Computer Science

2017